Brand building by



I believe in bright insights, strong concepts, bold ideas, gripping stories, and innovative use of media. That’s the winning combination.

Over the past 20 years, I have developed creative strategies, marketing communication concepts, traditional storytelling, new story formats, brand stories, and story-driven multimedia campaigns. I have helped new brands come to life, revitalized old ones, supported challengers in conquering the market, and assisted market leaders in cementing their position. That’s where I thrive.

Need help with your brand? Let’s team up and explore together how we can achieve your goals.

Suomi on maailman kaunein kieli, totta. Valitettavasti monet eivät sitä kuitenkaan ymmärrä, joten päädyin kirjoittamaan saitin englanniksi, vaikka supisuomalainen olenkin. Pahoittelut.



After working as a TV scriptwriter and a lecturer for a few years, I was offered a Copywriter position at the most prestigious ad agency in Finland at the time. I knew absolutely nothing about copywriting, or the ad business for that matter, but out of curiosity, I decided to give it a try. That spontaneous decision has shaped my career ever since, and I have enjoyed every minute of the ride.

In the first years, I worked as a Copywriter, then progressed to roles as a Creative Director and a Partner. After 10 years in the biggest and most awarded agencies, I decided to start my own agency. As a one-person agency, I can work more directly and closely with inspiring clients and collaborate freely with different agencies and high-end production companies. That suits me perfectly.

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My background is in scriptwriting. I hold a Master of Arts degree from Aalto University (Film and Television Department) and have completed further studies at the Theatre Academy (Special program for Scriptwriting in audiovisual media). In addition to my work on numerous TV commercials, videos, radio ads, and branded TV programs, I have also written TV comedy series, short films, and radio plays.

Stories are my true passion, and even as a Copywriter, I consider myself first and foremost a storyteller. Crafting narratives for various media within innovative multimedia campaigns is something I particularly enjoy.

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I have a passion for collaborating with actors and have directed over 600 radio ads, in addition to more than 200 TV commercials and videos, as well as several short films and radio plays. My work has received numerous awards, including being recognized as a Cannes finalist. With this experience, I feel confident in describing myself as a writer-director.

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  • Nothing great in the world has ever been accomplished without passion.

    G. W. F. Hegel

  • There are no shortcuts to any place worth going.

    Beverly Sills

  • Marketing is no longer about the stuff that you make, but about the stories you tell.

    Seth Godin