After working as a TV scriptwriter and a lecturer for a few years, I was offered a Copywriter position at the most prestigious ad agency in Finland at the time. I knew absolutely nothing about copywriting, or the ad business for that matter, but out of curiosity, I decided to give it a try. That spontaneous decision has shaped my career ever since, and I have enjoyed every minute of the ride.
In the first years, I worked as a Copywriter, then progressed to roles as a Creative Director and a Partner. After 10 years in the biggest and most awarded agencies, I decided to start my own agency. As a one-person agency, I can work more directly and closely with inspiring clients and collaborate freely with different agencies and high-end production companies. That suits me perfectly.
My background is in scriptwriting. I hold a Master of Arts degree from Aalto University (Film and Television Department) and have completed further studies at the Theatre Academy (Special program for Scriptwriting in audiovisual media). In addition to my work on numerous TV commercials, videos, radio ads, and branded TV programs, I have also written TV comedy series, short films, and radio plays.
Stories are my true passion, and even as a Copywriter, I consider myself first and foremost a storyteller. Crafting narratives for various media within innovative multimedia campaigns is something I particularly enjoy.
I have a passion for collaborating with actors and have directed over 600 radio ads, in addition to more than 200 TV commercials and videos, as well as several short films and radio plays. My work has received numerous awards, including being recognized as a Cannes finalist. With this experience, I feel confident in describing myself as a writer-director.
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