Brand building by



I believe most brands should have digital marketing as their backbone. BUT I also believe it should be paired with bright insight, strong concepts, bold ideas and gripping stories. That’s the winning combination. And that’s where I enter the scene with my company White Moose.

For over a decade I have helped marketing departments of various companies to develop powerful marketing strategies and communication concepts, story-driven video and content marketing, innovative multimedia campaigns and engaging brand encounters. That’s my cup of coffee. So let’s team up and make magic happen.

Suomi on maailman kaunein kieli, totta. Valitettavasti monet eivät sitä kuitenkaan ymmärrä – edes kotimaisessa mainosmaailmassa. Siksi päädyin kirjoittamaan saitin englanniksi, vaikka supisuomalainen olenkin. Pahoittelut.



After working as a TV scriptwriter and a lecturer for a few years, I was offered a Copywriter post in the most prestigious ad agency of that time in Finland. I knew absolutely nothing about copywriting, or the ad business for that matter, but just out of curiosity I decided to give it a try. That whacky experiment has lasted to this day, and I have enjoyed every minute of the ride.

First years I worked as a Copywriter, then as a Creative Director and a Partner. After 10 years in the biggest and the most awarded agencies I decided to start out on my own. As a one-man agency I can work more directly and closely with inspiring clients, and cooperate freely with different agencies and high-end production companies. That suits me perfectly.

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My background is in scriptwriting. I have Master of Arts degree from Aalto University (Film and Television Department) and further studies in Theatre Academy (Special program for Scriptwriting in audiovisual media). In addition to numerous TV commercials, videos, radio ads and branded TV programs, I have written e.g. TV comedy series, short films and radio plays.

Stories are my true passion, and even as a Copywriter I consider myself first and foremost a storyteller. The opportunity to create stories for various media in innovative multimedia campaigns is something I especially enjoy.

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I love working with actors and have directed more than 600 radio ads, over 200 TV commercials/videos, some short films and radio plays. Several of my ads have been rewarded, and one was a Cannes finalist, so maybe I dare to call myself a writer-director.

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  • Nothing great in the world has ever been accomplished without passion.

    G. W. F. Hegel

  • There are no shortcuts to any place worth going.

    Beverly Sills

  • If you can't solve a problem, it's because you're playing by the rules

    Paul Arden