Here are some TV series I have written:
Sitcom Ota ja omista (1997, YLE/TV2), five episodes.
Drama-comedy series Vaimonsa mies (2001, YLE/TV2), five episodes.
These old series you may find in Yle Areena.
Drama series Sydänten akatemia (1998, MTV3), in this I worked merely as a dramaturge.
Some short films I have written and directed:
Takatöölö Story, 60 min, fiction, YLE/TV1 (1993).
Heitelläänhän kääpiöitäkin, 29 min, fiction, SES & YLE/TV1 (2006).
Syanidia, suolahappoa ja kukkivaa sekaihoa, 10 min, fiction, AVEK & NELONEN (2008).
I love radio plays and was lucky enough to get a chance to assist the old master Mikael Sievers to write and direct a couple of them several years back. Here, however, is a short radio play
I have both written and directed myself. From the same story I also directed a short film.
Syanidia, suolahappoa ja kukkivaa sekaihoa, 9 min, YLE/RADIOTEATTERI (2008)
I got excited about branded content after seeing the film Sideways (2004), which is a brilliant drama-comedy about two guys – Miles & Jack – taking a week-long road trip to Santa Barbara County wine country to celebrate Jack’s upcoming wedding. A lot of hilarious things happen and – surprise, surprise – a lot of wine is drunk. Some of the wines are poetically praised, some as poetically mocked at. The impact the film had on wine industry was mind-blowing. Pinot Noir (which was especially praised in the film) sales increased 16 % in U.S, while Merlot (which was vividly mocked at) sales dropped 2 %. And even now, years after the film, popular tourist routes follow Miles & Jack’s road-trip through the wine country.
Yep, branded content can indeed be a profitable power tool when properly mastered.
That is to say, when it is executed on terms of the story, and is refined to a sophisticated brand values & mission & soul placement, instead of just trivial and awkward product placement. This kind of deep diving branded content is something I strongly believe in.
Over the years I have done a few branded content experiments.
E.g. for OLVI (independent Finnish brewery) I wrote and directed a tongue-in-cheek made low budget short film Syanidia, suolahappoa ja kukkivaa sekaihoa, which was shown in TV/Nelonen, 2008.
And for ASUNTOMESSUT (Housing Fair Finland) I wrote three TV series 2015-2016: Kautta aikojen kauneimmat asuntomessutalot, Suomen romanttisin makuuhuone and Millan ja Evan asuntomessupoiminnat (parts of these you may still find in Youtube).
RADIO has always been one of my FAVOURITE medias, and it has played a big part for many brands I have worked with. Here’s a bunch of ads I’ve both written and directed.